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Don't be evil
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"Don't be evil" was the informal corporate motto (or slogan) of Google.〔.〕 It was first suggested either by Google employee Paul Buchheit at a meeting about corporate values that took place in early 2000〔 (quoting from: Jessica Livingston, ''Founders at Work'', ISBN 978-1590597149)〕 or in 2001〔 or, according to another account, by Google Engineer Amit Patel in 1999. Buchheit, the creator of Gmail, said he "wanted something that, once you put it in there, would be hard to take out", adding that the slogan was "also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent."〔 While the official corporate philosophy of Google does not contain the words "Don't be evil", they were included in the prospectus (on Form S-1) of Google's 2004 IPO (a letter from Google's founders, later called the "'Don't Be Evil' manifesto"): "Don’t be evil. We believe strongly that in the long term, we will be better served — as shareholders and in all other ways — by a company that does good things for the world even if we forgo some short term gains." The motto is sometimes incorrectly stated as ''Do no evil''. The motto has since been replaced by the phrase "Do the right thing".
==Avoiding conflicts of interest==
In their 2004 founders' letter prior to their initial public offering, Larry Page and Sergey Brin explained that their "Don't be evil" culture prohibited conflicts of interest, and required objectivity and an absence of bias:
Chris Hoofnagle, director of University of California, Berkeley Law's information privacy programs, has stated that Google's original intention expressed by the "don't be evil" motto is linked to the company's separation of search results from advertising. However, he argues that clearly separating search results from sponsored links is required by law, thus, Google's practice is now mainstream and no longer remarkable or good. According to Hoofnagle, Google should abandon the motto because:
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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